Title: President and CEO

Organization: Beveridge Consulting Group

Dirk Beveridge is president and chief executive officer of 4th Generation Systems, a sales, marketing, and leadership development firm that helps distributors and manufacturers become more competitive and provider deeper value to customers. Dirk is an experienced business executive who has helped strengthen the sales and marketing strategies of leading distribution firms, in the industrial, chemical, building materials, electrical, food service, office products, hardware & plumbing, packaging and other lines of trade. For more than 20 years, he has worked with over 3,000 firms as a leadership consultant, trainer and speaker.

Today, 4th Generation Systems is one of the leading providers of employee development and sales empowerment systems to distribution companies and their suppliers worldwide.

Through an integrated curriculum of blended learning practices and strategic coaching, 4th Generation Systems helps clients develop top performers who align behind the company vision.

In addition to leading 4th Generation Systems, Dirk is one of the nation’s highest-rated business speakers. He provides timely, pertinent information to organizations on the topics of customer focus, sales motivation, and market leadership. He is a passionate, energetic and entertaining presenter and has been featured on international speaking tours addressing groups on six continents.

His presentations are often followed with blended and online learning systems to build more long-term team commitment to a company’s vision and customer focus, which is how 4th Generation Systems was founded.

Dirk’s personal mission is to make a real difference for his clients, employees, stakeholders and community. In addition to leading his growing businesses, Dirk has managed to complete four Ironman triathlons.